Exploring Creative Entrepreneurship – Building an Initial Business Strategy


Thinking of starting your own business in the creative industry? Join Anna C Mallon as she conducts an interactive workshop targeted at prospective creative entrepreneurs who have an initial business idea and are passionate about making that idea a reality.

The collaborative session is designed to start participants on a path to defining a feasible business strategy and examining specific goals for individual business ideas. Areas that will be covered include: examining customers, markets, problems and opportunities, domain expertise and unique value propositions for possible new startup ideas in Singapore. Using hands-on exercises, Anna will walk you through the steps to stress-test your idea and provide immediate feedback to transform your idea into a feasible business.

7.00-7.30pm: Networking
7.30-9.30pm: Workshop with hands on activities

Why you should attend:
• Learn the steps to defining a feasible business strategy for your idea

• Examine customers and markets problems, as well as opportunities for your business
• Collaborate with like-minded people in a similar situation

• Join a fun and interactive session to exchange ideas

Who should attend: Anyone interested in creative entrepreneurship and/or with a business idea

About the Trainer: Anna C. Mallon
Anna owns and manages both a consultancy and a training centre and has over 15 years of experience in management, marketing and higher education leadership across Europe and Asia. She has been based in Singapore since 2004.

Anna's experience includes directing and coordinating operations as the General Manager & Director of a leading international media institute with over 50 colleges worldwide where she oversaw the financial, operating, marketing, advertising, student as well as academic departments. Additionally Anna’s experiences include overseeing regional campuses and developing strategic business and student recruitment plans for the Australasian and European markets.

Starting out her career as a media producer (digital film), Anna has held subsequent positions as Marketing & PR Manager, Head of Film Department, Academic Board Member, Management Consultant as well as General Manager and Managing Director. She is familiar with the development of partnerships and regulatory accreditation programs particularly in the higher education sector.
As the owner and main management consultant within her own consultancy, Anna has been providing support to the top management of higher education and media industries since 2009. She helps her clients with business development, growth strategies, innovation, strategic marketing, collaboration, change and training programs.

Workshop Fees are inclusive of GST and all workshop materials. Fees are non-refundable except in the event of postponement or cancellation by the organiser. In that case the full fee will be refunded.

See more pictures of our past events here: http://www.creative-experience.sg/gallery.php

Wed Apr 9, 2014
7:00 PM - 10:00 PM SGT
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Venue Address
75 High St, 179435 Singapore
The Creative Experience